
Visual Identity, Content Strategy, Short-Form Content
Informative Content For Moms, From Long To Short Form
Mission: Motherhood offers a peer-led support network for maternal mental health, providing all mothers a sense of being heard, seen, and understood. In early 2023, they debuted the podcast "Motherhood: Behind The Scenes," which delves into the journey of motherhood and self-discovery. Season 1 consists of 8 episodes that cover topics such as the highs and lows of early motherhood, struggles with conception, postpartum depression and guilt, coping skills before having children, different stages of parenthood, redefining success as a mother, navigating the challenges of toddlerhood, working mothers, invisible burdens, and more.
Recognizing the depth of insights in each episode, Jennifer Norris-Hale, the owner and podcast host, hired me to curate and condense this valuable content for social media. Our mutual objective was to ensure that the abundance of information resonated clearly, providing guidance and support to mothers navigating the various aspects of motherhood.
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Logo Design
Visual Brand Assets
Social Media Strategy
Content Calendar
Short-Form Content