As Courageous Healing's Brand Manager, I focused on creating engaging visual and written content to connect with our audience and achieve business goals. Our mission emphasized inclusivity in mental health care, challenging stereotypes with the motto: "Mental Health Care can be different from what you've seen before." Our strategy went beyond traditional approaches, considering cultural differences within historically marginalized communities. We aimed to capture diverse imagery reflecting the brand's qualities: authenticity, relatability, trust, and a unique personality with a welcoming atmosphere, vibrant colors, and an organic essence.

Our approach extended to challenging stereotypes in portraying mental health providers, emphasizing the diverse personalities within our BIPOC team. This highlighted the distinctiveness of a group sharing similar life experiences and cultural backgrounds, providing clients at Courageous Healing with comfort in their mental health support.